Skims, the shapewear and apparel brand founded by Kim Kardashian, has reached a fresh milestone after securing $225 million in new capital, pushing its valuation to an impressive $5 billion. The funding round, announced Wednesday, was led by Goldman Sachs Alternatives with additional support from BDT & MSD Partners’ affiliated funds. The newly raised capital will help fuel Skims’ ambitious plans to scale its physical retail footprint, expand internationally, and accelerate product innovation across new categories.
Founded just six years ago, Skims has rapidly evolved from a shapewear brand into a global lifestyle label with a growing presence in apparel, activewear, menswear, and soon, beauty. The company expects to surpass $1 billion in net sales this year and plans to transition into a predominantly brick-and-mortar business in the near future. It already operates 18 owned stores in the U.S. and two franchise locations in Mexico, with more openings on the horizon.
A Steady Rise in Valuation
Skims’ updated valuation comes two years after a $270 million Series C round that set its worth at $4 billion. The latest round underscores investor confidence in the brand’s long-term potential and its strong performance in a competitive retail landscape.
Kim Kardashian, who serves as co-founder and Chief Creative Officer, noted that the brand’s rapid growth reflects the dedication of its team and partners. “Today’s announcement validates the hard work of our incredible team and partners who have helped us reach this exciting new chapter, becoming a global omnichannel retail brand,” she said.
Expanding Product Categories and New Ventures
Skims began with women’s shapewear and undergarments but has steadily diversified. In 2023, the brand launched its menswear category, marking a significant expansion into a new audience. This year, Skims also unveiled NikeSkims, an athleticwear collaboration with Nike that blends fashion and performance.
The company is also preparing for further category expansion. In March, beauty conglomerate Coty announced plans to sell its 20% stake in the Skkn by Kim beauty line to Skims. Once finalized, Skims will integrate beauty and lifestyle products under its broader brand umbrella.
Rapid Growth in Physical Retail
Skims’ shift toward physical stores has been deliberate and fast-paced. After years of pop-up testing in major cities like New York and Los Angeles, the company opened its first permanent store in Washington, D.C.’s Georgetown neighborhood in June 2024. Since then, it has steadily added new locations and is preparing for even more domestic and international expansion backed by this latest investment.
The company’s focus on brick-and-mortar reflects a growing retail trend: customers increasingly seek tangible shopping experiences alongside digital convenience. Skims is positioning itself as an omnichannel powerhouse, blending online reach with immersive in-store offerings.
With strong investor support, rapid revenue growth, and a clear expansion strategy, Skims is on track to solidify itself as one of the most influential lifestyle and apparel brands of the decade.
