The Nike Running Nordstrom NYC pop-up is now open at the retailer’s New York flagship until Sept. 2. It features footwear, apparel, and accessories designed for runners. The event includes exclusive women’s gear, custom items, and select accessories that match the running lifestyle.
Alongside the store experience, visitors can join weekly runs, stretching workshops, ice baths, and recovery sessions. The space features mannequins in full running outfits and highlights three Nike running shoe franchises. This mix of products and activities creates a unique blend of shopping and community engagement.
Nordstrom has used its New York pop-up space for high-profile collaborations before. Past events have included luxury labels and specialty brands, showing the store’s commitment to fresh retail concepts. Creative leads at Nordstrom say this installation celebrates movement, mindset, and style while combining Nike’s innovation with Nordstrom’s signature service.
The launch comes as Nike strengthens wholesale partnerships after focusing on direct-to-consumer sales for years. Earlier in 2025, Nike collaborated with Urban Outfitters for a similar concept. The shift is part of a turnaround plan to counter falling revenues. The brand recently reported a 10% drop in full-year earnings, down to $46.3 billion.
For Nordstrom, the pop-up is part of its broader strategy to refresh merchandising in stores. This year, it introduced new brands in multiple locations and expanded partnerships with custom suit makers. The retailer is also growing its Rack and Local store formats, with New York playing a key role in marketing campaigns and retail expansion.
Following a $6.25 billion deal to go private, Nordstrom continues to invest in flagship locations and exclusive brand collaborations. By combining high-demand products with engaging events, the company is reinforcing its position in one of the most competitive retail markets in the world.
