Dubai’s Mall of the Emirates is entering a bold new chapter, with over 100 brand transformations underway. As part of this evolution, Mall of the Emirates new stores are arriving this December 2025 and January 2026—bringing international debuts, iconic returns, and fresh lifestyle concepts. Here are the 15 standout additions you need to know.
1. Ulta Beauty
American beauty powerhouse Ulta Beauty will open its first Dubai store at Mall of the Emirates by late January 2026. Known for its “beauty festival” atmosphere, the store will feature cult-favorite makeup, skincare, and haircare brands alongside emerging labels—marking a key step in Ulta’s regional expansion across the Middle East.
2. Sephora
The largest Sephora in Dubai is now open at Mall of the Emirates. This flagship carries luxury perfumes, high-end cosmetics, and its popular in-house line—all under one roof. Shoppers also enjoy free delivery on every order, making it a go-to destination for beauty lovers.
3. H&M
H&M has unveiled a massive new store featuring immersive trial rooms and an in-house beauty studio. The Swedish fast-fashion giant offers affordable, on-trend wardrobe staples for all ages, now with an enhanced in-store experience tailored to Dubai shoppers.
4. Jo Malone London
Luxury British fragrance house Jo Malone London will open on the ground floor by end-December 2025. Visitors can expect iconic scents like Pomegranate Noir, Wood Sage & Sea Salt, and Peony & Blush Suede—alongside elegant home candles and gift sets.
5. SKIMS
Kim Kardashian’s body-positive shapewear brand SKIMS will open its first physical store in the Middle East at Mall of the Emirates by December 2025. Previously available only online via Ounass, the boutique will showcase sculpting bodysuits, loungewear, and inclusive sizing in a dedicated brick-and-mortar space.
6. COS (Collection of Style)
Minimalist fashion brand COS arrives mid-January on the first floor. Known for clean lines and sustainable materials, the store will offer elevated wardrobe staples that blend timeless design with conscious craftsmanship.
7. Omega
Swiss watchmaker Omega—famous for accompanying astronauts to the moon and timing Olympic events—will debut at the mall in mid-January. Shoppers can explore its precision-engineered timepieces in a refined new boutique.
8. Vhernier
Italian jewelry maison Vhernier will open by late January, bringing its avant-garde, architectural designs to Dubai. Celebrated for statement pieces that resemble wearable art, the brand will showcase fine Italian craftsmanship in its new Mall of the Emirates location.
9. Gymshark
Fitness brand Gymshark has opened its newest store, offering performance apparel, street-inspired activewear, and a special modest wear line designed for the UAE. With over 10 million global customers, it’s quickly becoming a fitness fashion hub.
10. Victoria’s Secret
Victoria’s Secret makes a glamorous return by end-December 2025 in a refreshed, elevated space. The new store offers an immersive environment that celebrates femininity, style, and confidence—reimagined for today’s shopper.
11. Rolex
Rolex has reopened its Mall of the Emirates boutique with a reimagined concept that blends Swiss heritage with modern luxury. The space highlights the brand’s iconic timepieces in an elegant, contemporary setting.
12. Louis Vuitton
Louis Vuitton has expanded and redesigned its boutique to deliver a richer, more experiential journey. The refreshed space showcases the French fashion house’s leather goods, ready-to-wear, and accessories in a sophisticated new layout.
13. BRED Bakery
Brand-new Emirati concept BRED Bakery opens late January, offering artisanal breads, pastries, and café-style treats in a warm, neighborhood-inspired setting. The concept is so fresh, it doesn’t yet have an Instagram page—but it’s already generating buzz.
14. Gray Wellness Centre
Spanning 25,000 square feet inside Kempinski Mall of the Emirates, Gray Wellness Centre has officially opened. Part of the SEVEN Group’s wellness legacy, it offers fitness, recovery, nutrition, longevity programs, and community-focused experiences in a holistic environment.
15. New Covent Garden Theatre
New Covent Garden, a dynamic cultural venue, has launched at the mall with a 575-seat theatre, ten dance and rehearsal studios, and a new restaurant. It will host West End musicals, Arabic plays, ballet, comedy, opera, and family shows—turning retail into a stage for world-class entertainment.
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